The objective of this motion graphic experimental design was to utilize the combination of the existing brand assets to gain interaction and engagement of the brand’s image while remaining true to its visual identity.

The initials “O” and “H” are an inspiration I get from the favicon logo on the official Orlando Health website. I implemented and utilized the combination of logos that already exists in its brand identity.

In context, this motion graphic experimental design can be used to extinguish a brand’s identity via various formats and media outlets.